How to Start an Ebike Rental Business

How to Start an Ebike Rental Business

Have you ever thought about starting an ebike rental business? Did you know that within one Summer or less every ebike could have fully repaid the initial investment?

When it comes to popularity, ebikes have really taken the world by storm.  It seems like overnight these electric bikes have become one of the most highly sought after mode of transportation.  These bikes can be found in almost all the major cities of the world.  They are a great way to get around and they provide many different benefits.  But there is another benefit that these ebikes can offer that you might not have thought about. 


Starting An Ebike Rental Company

Some very smart business-minded people are taking full advantage of the popularity of ebikes by starting their own rental companies, and so can you!  While some people living in the city will have their own ebikes, others that are visiting will not.  This will create an opportunity for you to earn some serious money by renting out electric bikes.  One of the best ways to tour a city is on the back of an ebike.  Many tourists will jump at the chance of renting one from someone like you.  But before you can jump into the ebike rental market, there are some things you will need to consider.  Below we have taken the time to build a comprehensive list of things that you will need to know. 


The Main Upfront Costs

First and foremost, you will need to consider your upfront startup costs.  These will be the main items you will need to get the ball rolling.  The first thing you will need to buy is, of course, ebikes.  The price of an average high-quality ebike is around $1,500 to $8,000 depending on the models you choose. As you can see, ebikes start affordable and since they will be your major investment, the cost of starting up your own company will be minimal.  Compared to opening other types of rental businesses such as a car rental company, an ebike rental business can be started on a small budget.  So if you choose to start off with 10 ebikes and choose an affordable range, you would only need to potentially raise $15,000 compared to hundreds of thousands for other types of businesses.  However, you can always start out with just a few bikes and scale your company as the demand for your services grows. 


Other Upfront Costs

Now we should think about other upfront costs that you may possibly run into.  Now that we have learned about the main costs, let's focus on some of the other costs that you will face. 


  • A business license: One of the first things you will need to begin operating a rental company is a license to conduct business. Depending on where you live, you will probably be able to purchase a license at your local city hall or county courthouse.  Some cities will even allow you to file for a business license online.  The cost of getting licensed will be determined by your local government and will likely only cost you a few hundred dollars. 


  • Liability Insurance: The next cost you will need to take care of before starting up your company is liability insurance. This type of insurance will help not only protect your company in case something happens but also your customers.  The price of liability insurance will be based on the type of policy you choose.  Keep in mind that the higher your premium, the more you will be covered. So get coverage for potential risks.


  • Getting Incorporated:To further protect your own assets like your own personal savings account and any property you may own, you will need to incorporate your company. For a small fee, you can have the paperwork processed by a professional filling service like  To incorporate your company, it will cost between $150 to $350 dollars for filing fees and you will also have to pay the state a small fee. 


  • A Website: No company these days is complete without having a website. A website will help draw in new customers and help get the word out about the services you provide. Having an online presence is very important to your company's future and it will give you a place to call home.  Many people choose to build their own company websites. But if you are not comfortable doing so, you can have one built for only a few dollars per month. 



  • Advertising:Next, you will need to spend some money advertising your rental company. This can be done in a wide range of different ways.  Some choose to purchase online ads on social media platforms, blogs, and other websites to help promote their business. The cost of advertising online can be a few dollars or a few hundred, depending on the size of your marketing campaign.  You can also market your rental service online without spending a dollar simply by building a few social media pages and inviting people to come to take a look.  Online marketing is going to be your best tool but you can also advertise in other ways.  You could advertise in travel magazines and brochures which many tourists will be looking at.  Billboards, TV and Radio ads can also work well but are more pricey. 


  • A Lawyer: Getting a legal contract drawn up by a lawyer is a great way to protect yourself. You can have all your customers sign this legal contract before rendering the services.  A local lawyer should be able to provide you with legal advice for a few hundred dollars or less.  Remember to choose a lawyer that has experience with legal contracts. 


Potential Profits

Here comes the good part!  The potential profits you will make off each electric bike will be determined by the amount per hour in rental fees.  Rental fees will vary from city to city but the average price of renting an ebike is around $10 in the United States.  In some European cities, the rental fees may be higher or lower depending on the location.  But for this example, we are going with the base fee of $10 per hour.  Below we will break down the rental fee and compare it with the initial cost of purchasing one ebike calculating the most affordable models. 

  • The cost of one ebike can range from $1,500 to $8,000.
  • Each rental hour you will gross $10 in profit minus the other costs of doing business.
  • After only 150 hours of rental fees, your investment will be returned leaving nothing but pure profit.
  • In a little over 30 days, you could see your rental company starting to turn a profit.


As you can see, it won't take you long to get the money back you invested and to start making a profit.  While this all depends on the number of people renting your ebikes and the number of hours they ride, it isn't hard to see the potential here. 


Choosing The Right Ebikes For Your Business

Doing Your Homework

Before you start an ebike rental company or any business for that matter, you will need to do your homework.  Doing deep research will give you the knowledge you need to build your company the right way.  There are quite a few things you will need to research before making any large investments in your new company.


  • Your Target Audience: First, you will need to do some research and find out who your potential customers will be. You need to start by thinking about who would benefit the most from your services.  In the case of an ebike rental company, your target audience will likely be tourists who come into your city while on vacation.  The age group that would likely be renting your ebikes are between the ages of 16 and 75.  If you target the right people with your marketing efforts, the money you spend on advertising will go a long way.


  • Finding Out If There Is A Need: Next, you will have to find out if there is a need for your services. Some smaller towns that have only a few streets which make it easy to walk from place to place might not be the best place to start an ebike rental company.  On the other hand, if you live in a mid-sized to a large city, many people would love a chance to ride around on an ebike instead of walking. 



  • Get To Know Your Competition: If you live in a larger city, chances are there may be a company already renting ebikes. This means you will have competition.  Don't let this discourage you!  Competition is healthy and most people welcome it.  But always remember to keep an eye on your competition in order to see what rates they are charging or what specials they may be offering.  This will allow you to be able to stay competitive and keep the flow of customers coming in.  Additionally, you will need to take note of how your competition presents itself.  This will give you an advantage over them and allow you to represent your rental company in the best way possible. 


Marketing Your Ebike Rental Company

 While we have talked a little about marketing your rental company already, it's time to take a deeper look at this important subject.  Marketing is a vital part of any business and without it you won't have very many customers.  Below we are going to go over some ways that you can successfully promote your ebike rental company. 


  • You Will Need A Website:One of the most important ways to promote your business is with your own website. This will be the place your rental company calls home on the internet.  The website should give clear and accurate information about your company and the services you are going to offer.  You will be driving people to this website in hopes of making a sale, in your case, you will be renting ebikes.  On the website, you should showcase the bikes you have to offer and the rates which you charge either by the hour or by the day.  Also, you will need to have a payment portal so that your customers can pay online.  Also, your website will need to be mobile friendly because most people will be using their smart devices while viewing your site.
  • Online Directories: People will need to be able to find you online and a great way to do so free of charge is by placing your information online. Google, Yelp and other information websites will help guide people to your location and give them important contact information.  So make sure that you are filling these directories out and providing all your info.
  • Social Media: Social media is a very powerful tool that you can use to market your company. People of all ages and walks of life use social media to find new companies. So make sure that you learn about the many social media platforms that are out there.  Facebook, Twitter, and Instagram are just a few you should be active on.  You may even want to hire someone to handle all your social media accounts so you can focus on other aspects of your business.
  • Online Marketing:You will also need to market your company in other places on the internet. You may wish to build banner ads and have them placed on travel blogs and other related websites. This will help drive traffic to your website where people visiting your area can find more information about your rental rates. 
  • Local Marketing: Local marketing is also a powerful tool that will help get the word out about your services. Something as simple as a flier in a local store window or an advertisement on a billboard can do a lot of good.  Putting an ad in your local newspaper may also attract new customers and it won't cost a whole lot to do so.  The sky really is the limit when it comes to local marketing and you can spend as little or as much money as you want on advertising.  But remember to balance local marketing with online marketing.  This will give you the best of both worlds and it will help your company to thrive. 
  • Get Involved In The Community: Another way that you can increase you bottom line is by getting involved in the community. A great way to do so is by attending local business leadership conventions where you can hand out your company card.  You may also want to join your local Chamber of Commerce who will work with you to get your business noticed.  Mingling with the people in your community will provide you with word of mouth advertising which is one of the best forms of marketing.


Hunting Outfitters Guide On Renting Electric Hunting Bikes

Electric bikes are the future of hunting. Its capacity to tread challenging terrains while stealthily moving into any prey makes it an indispensable tool in a hunter’s arsenal.

In any hunt, resources are limited. Nevertheless, this is a challenge hunters need to continuously overcome to complete their expedition. The farther they go, the faster their resources deplete. This includes their physical stamina to carry all equipment and stay out longer. Ebikes have since then bridged this gap ever since it was used in hunting a few years back.

Electric bikes have provided that extra boost needed in successfully finishing a hunt. Whether it’s in a remote location or an uphill climb, using ebikes increases the success rate in hunting. For hunters who are injured or those with limited mobility, this completely changes the game for them. Whether they’re a beginner or a professional, hunters are definitely taking interest in the advantages ebikes offer.

Hunting outfitters should be able to meet this demand. Ebikes have increasingly become more popular especially as the world tries to be more environmentally friendly too. However, choosing which e-bikes to purchase for your business could be tricky.

Traditionally, people pick the latest, top-of-the-line models for their business. That’s good if you have the budget but if you don’t, it’s better to educate yourself first with the basics. To make it easier for you, here are our five tips on renting electric hunting bikes.

Identify the ebikes you need.

First off, you need to decide on the type of e-bikes you’ll buy. An e-bike can be categorized into three -- Class 1, 2, and 3. Most hunting ebikes fall into the Class-2 category which features throttle and pedal assistance perfect for challenging terrains.

Here are some questions you can ask yourself. Where will you use it? How would you classify the terrains in your trips? Is it moderate or rough? Does it involve hill climbing? These are some of the basic questions you need to answer before deciding on a particular model.

There are several types of class-2 electric hunting bikes available out there. Even if you have the class sorted out, some specs and features still vary. Knowing where you’ll use your ebike is a great first step in choosing the ebikes to buy.

Choose ebike models that are aligned with your business.

If you design hunting tips, it’s best to pick ebikes that are best-suited to the terrains in your routes. Since you know which spots might be trickier, offering an ebike that can overcome these areas will be easier.

For example, if your trail involves a lot of hill climbing, it’s best to choose an e-bike that can withstand the climb. It should be able to carry the weight of the hunter and the equipment without being too heavy itself. The bike should still be light enough to carry around. 

Remember, ebikes with mid drive motors or all wheel drive (2 hub motors front and back) are great for climbing. While a regular rear hub motor which costs significantly less, won't climb steep hills. So it's important to know what you need before investing. 

Ebikes can also be an attractive offer to your customers. As you explain the overview of the trip to them, you can also share how these ebikes can come in handy. It can be a special add-on or even a requirement they need to fulfill to get on the trip.

If you want to offer something really special you could ask us about ONYX Motorbikes. They are the ebikes in the main image at the top of this article. 
They look like motorbikes but are classed as ebikes because they are electric powered and can be operated by pedaling too. 
They are probably the coolest ebikes on the market and a real head-turner. 

Imagine offering an ebike like this ONYX RCR Dirt Bike:

 ONYX RCR Dirt Bike on white background

Know the trends.

If you don’t offer guided trips, sticking to the popular types of ebikes is your best shot. There are different specs you need to consider at this stage. No matter what, you need to have an ebike with a powerful motor. Hunters need to easily navigate through various tracks during expeditions and having a reliable motor is a plus.

One search on the Internet and you can find yourself on pages that rank the most popular e-bikes of the year. Some are even classified based on your budget and where you’ll use them. Going through well-known brands like Quietkatand Backou can give you a good idea of which specs to look out for.

Pick the best supplier out there.

If you already have the model ironed out, it’s time to decide the shop where you’ll buy them. Some ebike sellers offer packages and discounts that you should take advantage of.

It never hurts to conduct a quick background check on your preferred shop. This is not only reserved for the types of ebikes they sell but also the service they provide. To get your money’s worth, make sure you pick a registered and legitimate shop. This means they have a business license to operate and they have all the necessary documents to sell quality e-bikes.

Take note of the products’ warranty and if they have a nearby service center that you can turn to in case an issue arises. eBike Generation is a good reference in choosing the hunting ebike that can cater to all your needs. They have a variety of models and services that could be an excellent starting point for your e-bike rental services.

Establish your business model.

Aside from the basics, you also need to know how to deliver a rental service. Will renting ebikes be optional in your guided trips? How many hours can you rent out your ebikes? Will your supply of ebikes be enough?

These are questions that’ll help you determine the best business model for your shop. At the end of the day, you need to make a profit out of it. Ebikes are great investments but it comes with a hefty price tag too.

Aside from the quality, you also need to identify the quantity. How many ebikes will you buy? The simplest answer to this question is “It depends.” It depends on the scale of your business and how much you’re willing to invest in ebikes.

While this may seem daunting at first, it can also open up new opportunities for your business. Considering the features of ebikes, you can plan out new expeditions without worrying about time and distance. You can expand your hunting trips and some of your available supplies may come in handy too.

Take Action Today

Ebikes have the potential to bring you the best results. You only have to be wise enough to know which model to buy and what types of services you are willing to offer. At the end of the day, ebikes have already become a trend and it’s here to stay.

Now that you know more about how to start an ebike rental service, it is time for some action.  After you have done your homework and put in the time to learn your target audience, it's time to make a move! 

It is time to commit to your new company and make a few major purchases.  A great place to start and getting your feet wet is by buying a few ebikes to get your company started and eBike Generation can offer huge savings on ebike purchases to reduce that risk even further by offering a bulk discount.

Additional resources to help you choose the right ebike for the job can be found in this blog post, Top 9 Fat Tire eBikes for 2023.


11 Responses


August 10, 2023

Interested in renting and selling e bikes

High Performance Ebikes com
High Performance Ebikes com

March 04, 2023

So, what companies insure ebike rentals? I can’t find any insurance company to insure my ebikes now that I have them for rent as a business. All I can find are insurance companies who only support my personal ebike for $330 a year. Do you only get liability insurance for the business and make the customers sign a hold harmless agreement when riding the ebikes?

Richard Phipps
Richard Phipps

May 22, 2022

Love eBikes have one thinking about a business

Derek Holden
Derek Holden

May 22, 2022

I will buy more if win plenty more

Kawika E Morelli
Kawika E Morelli

May 22, 2022

I’m going for it. See ya at the top

Renee Pettigrew
Renee Pettigrew

May 22, 2022

Any advice on theft prevention?


April 02, 2021

Hello, I was wondering if someone could help me with my question, and my question is, can I start my e-bike rental business from my home? Any advice would be greatly appreciated! Thank you

Charles Bozzo
Charles Bozzo

December 11, 2020

Thank you.
Reassurance for me.
My hometown is 30 years behind the curve. I’m trying to lean in. Looking forward to climbing the uphill effort of marketing to car handicapped. Hoping bikes and trikes will get me to the top of my game!

Nilesh Rajput
Nilesh Rajput

September 11, 2020

Thank you, it is helpful for me coz I am thinking to start my own E-bike rental business in my City.

Raymond Baker
Raymond Baker

March 28, 2019

Just came back from an extensive long trip in New Zealand and rented e-bikes many of times down there. They are the BOMB! With summer around the corner and hunting in the fall. This maybe the ticket.

Jason Eliker
Jason Eliker

February 09, 2019

Thank you this is helping more than anything else I’ve ever read are done before , to change my life and begin to start my own business

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